Pleased to meet you!

With almost a quarter century of running small businesses under my belt, I’ve been genuinely forced to admit: what do I really know?

I’m honestly sick to death of the absolute bollocks that is peddled online. So I’m here as the anti-thesis. If you want positive platitudes and false hope, look away now.

This is real life. This is my real life. And I’ve created a Substack around it because, why the hell not?

Everyone’s peddling the perfect positive. If you get the impression that it CAN be done, that it ISN’T difficult, and it’s just YOU who doesn’t get it, then this is the place for you.

My writing style is raw, ragged, and rambunctiously off-beat. This is entrepreneurialism in the real world, warts and all.

Sneak on to my substack get a flavour and if I’m making you feel you are not alone, and there’s more worth paying for, subscribe for just the cost of a cup of coffee every month. 

Tricia

howtobeshitat

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They are quiet today. That is suspicious.

They rubbed their nose. Definitely a Traitor.

The Traitors is a masterclass in how humans confuse interpretation with evidence.

Give people one fact, that someone cannot be trusted, and their imagination does the rest...

Every behaviour becomes suspicious. Every moment gets a story attached to it.

You only need one episode to understand how witch hunts happen.

Sound familiar?

It should. This is corporate culture 101.

I wrote what this means for leaders in my latest Substack article, out this Saturday at 8am: Link in bio.

#entrepreneurship #businessgrowth #startup #growthhacking #leadership

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Open post by howtobeshitat with ID 18095592166907862
They are quiet today. That is suspicious. They rubbed their nose. Definitely a Traitor. The Traitors is a masterclass in how humans confuse interpretation with evidence. Give people one fact, that someone cannot be trusted, and their imagination does the rest... Every behaviour becomes suspicious. Every moment gets a story attached to it. You only need one episode to understand how witch hunts happen. Sound familiar? It should. This is corporate culture 101. I wrote what this means for leaders in my latest Substack article, out this Saturday at 8am: Link in bio. #entrepreneurship #businessgrowth #startup #growthhacking #leadership

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The Traitors is back on UK TV this month and if you manage people, this should be compulsory viewing.

Forget The Apprentice. That is pantomime business.

Traitors looks far more like every workplace dynamic I have ever experienced.

Cliques. Power couples. Assumptions. Whisper campaigns.

People playing a game they do not fully understand, with total confidence.

This week I have written about why Traitors is the most insightful leadership lesson on TV. The full piece goes live on Substack this Saturday at 8am.

Subscribe so you do not miss it. Link in bio.

#smallbusiness #motivation #entrepreneurmindset #authenticity

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Open post by howtobeshitat with ID 17958699713904129
The Traitors is back on UK TV this month and if you manage people, this should be compulsory viewing. Forget The Apprentice. That is pantomime business. Traitors looks far more like every workplace dynamic I have ever experienced. Cliques. Power couples. Assumptions. Whisper campaigns. People playing a game they do not fully understand, with total confidence. This week I have written about why Traitors is the most insightful leadership lesson on TV. The full piece goes live on Substack this Saturday at 8am. Subscribe so you do not miss it. Link in bio. #smallbusiness #motivation #entrepreneurmindset #authenticity

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A self-employed friend said something to me recently that’s been sitting uncomfortably in my head.

They’re no longer chasing profit in their business.

Not because they’ve given up. But because, at this point, it genuinely isn’t worth the effort.

That should worry us.

Because if we say we care about workers’ rights, we probably need to care about ALL workers, not just the ones with contracts and HR departments.

Just a thought.

👉 I’ve written about this properly in my latest Substack article, which is out now. Link in bio.

#entrepreneur #businessowner #businessstrategy #growthmindset

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Open post by howtobeshitat with ID 18106413103669332
A self-employed friend said something to me recently that’s been sitting uncomfortably in my head. They’re no longer chasing profit in their business. Not because they’ve given up. But because, at this point, it genuinely isn’t worth the effort. That should worry us. Because if we say we care about workers’ rights, we probably need to care about ALL workers, not just the ones with contracts and HR departments. Just a thought. 👉 I’ve written about this properly in my latest Substack article, which is out now. Link in bio. #entrepreneur #businessowner #businessstrategy #growthmindset

...

1 1

I’ve just reached the end of my holiday year with a little over half my statutory annual leave untaken.

Not because I don’t like holidays.
Because if I don’t work, I don’t get paid.

If I carried it forward every year, I’d be retired by now.

“Statutory holiday” is a nice to have when you’re self-employed.

👉 I’m writing more about this, and what “rights at work” really look like when you are your employer over on my Substack.

Subscribe to get the next piece straight to your inbox: Link in bio.

#business #entrepreneurlife #mindsetmatters #selfgrowthjourney

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Open post by howtobeshitat with ID 18086186309111097
I’ve just reached the end of my holiday year with a little over half my statutory annual leave untaken. Not because I don’t like holidays. Because if I don’t work, I don’t get paid. If I carried it forward every year, I’d be retired by now. “Statutory holiday” is a nice to have when you’re self-employed. 👉 I’m writing more about this, and what “rights at work” really look like when you are your employer over on my Substack. Subscribe to get the next piece straight to your inbox: Link in bio. #business #entrepreneurlife #mindsetmatters #selfgrowthjourney

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A new UK employment rights bill has come into effect.

And it IS a good thing.

People deserve protection. I don’t disagree with any of it.

But here’s the uncomfortable truth: not everyone gets those rights.

If you’re self-employed, many of these protections simply don’t apply.

No safety net. No cushion. No magic wand. Who, exactly, is fighting for their rights?

My next article on Substack will be out this Saturday and I’ll explore how the UK Government can support the hard working business owners and self-employed better through more intelligent tax legislation.

👉 Subscribe to my Substack to get it straight to your inbox: Link in bio.

#entrepreneurship #businessgrowth #startup #growthhacking #leadership

2 1
Open post by howtobeshitat with ID 18147803281444343
A new UK employment rights bill has come into effect. And it IS a good thing. People deserve protection. I don’t disagree with any of it. But here’s the uncomfortable truth: not everyone gets those rights. If you’re self-employed, many of these protections simply don’t apply. No safety net. No cushion. No magic wand. Who, exactly, is fighting for their rights? My next article on Substack will be out this Saturday and I’ll explore how the UK Government can support the hard working business owners and self-employed better through more intelligent tax legislation. 👉 Subscribe to my Substack to get it straight to your inbox: Link in bio. #entrepreneurship #businessgrowth #startup #growthhacking #leadership

...

2 1

I asked myself a simple question:

How do I want to feel on 31 December 2026?

Then I compared that to how I feel right now.

And that gap is exactly why my word for the year is ENRICH. Running on caffeine, adrenaline, and mild irritation isn’t a long-term strategy.

If you’re also feeling depleted, overwhelmed, or stretched too thin, I’ve written the full piece on Substack. Link in bio

Read it and subscribe for more thinking that’s practical and not fluffy.

#entrepreneur #businessowner #businessstrategy #growthmindset

1 1
Open post by howtobeshitat with ID 18107657827671814
I asked myself a simple question: How do I want to feel on 31 December 2026? Then I compared that to how I feel right now. And that gap is exactly why my word for the year is ENRICH. Running on caffeine, adrenaline, and mild irritation isn’t a long-term strategy. If you’re also feeling depleted, overwhelmed, or stretched too thin, I’ve written the full piece on Substack. Link in bioRead it and subscribe for more thinking that’s practical and not fluffy. #entrepreneur #businessowner #businessstrategy #growthmindset

...

1 1

Mark Zuckerberg reduced decisions by wearing the same outfit every day.

Steve Jobs did the same.

I’ve taken a slightly different approach. Instead of a uniform, I use a word.

When a decision lands on my desk, I ask:

Does this enrich me or deplete me?

Binary decisions are incredibly underrated.

I’m dropping a new piece tomorrow morning on how this small shift has improved my decision-making, my boundaries, and my energy.

👉 Subscribe now so it lands straight in your inbox: Link in bio.

#business #entrepreneurlife #mindsetmatters #selfgrowthjourney

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Open post by howtobeshitat with ID 18090020122999204
Mark Zuckerberg reduced decisions by wearing the same outfit every day. Steve Jobs did the same. I’ve taken a slightly different approach. Instead of a uniform, I use a word. When a decision lands on my desk, I ask: Does this enrich me or deplete me? Binary decisions are incredibly underrated. I’m dropping a new piece tomorrow morning on how this small shift has improved my decision-making, my boundaries, and my energy. 👉 Subscribe now so it lands straight in your inbox: Link in bio.#business #entrepreneurlife #mindsetmatters #selfgrowthjourney

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I don’t do New Year’s resolutions.

I do one word that quietly runs my life for a year.

It has rules:

– It must be a verb
– It must be positive
– It must work as a yes/no question

No overthinking.
No guilt.
No elaborate justifications.

📬 I wrote about why this works so well (and how I got here) on Substack. Remember to subscribe while you’re there: Link in bio.

#entrepreneurship #businessgrowth #startup #growthhacking #leadership

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Open post by howtobeshitat with ID 18085284824276772
I don’t do New Year’s resolutions. I do one word that quietly runs my life for a year. It has rules: – It must be a verb – It must be positive – It must work as a yes/no question No overthinking. No guilt. No elaborate justifications. 📬 I wrote about why this works so well (and how I got here) on Substack. Remember to subscribe while you’re there: Link in bio.#entrepreneurship #businessgrowth #startup #growthhacking #leadership

...

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